Explore the Bachelor of Commerce, Marketing Major program at Athabasca University. This program is offered in CAN and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Commerce with a Marketing Major at Athabasca University is designed to equip students with essential skills for success in various marketing environments, including large corporations and small startups. The program covers critical topics such as consumer behavior, digital advertising, marketing strategy, and international public relations. Students will gain a comprehensive understanding of marketing principles and their application in real-world scenarios. The degree is fully online, allowing for flexibility in learning, and can be completed in as little as four years, or two years for those with a relevant post-secondary diploma. Graduates will be prepared for diverse career paths in brand management, market research, and digital marketing, among others, while also being equipped to handle responsibilities in finance and operations.

Required Courses

• No required courses listed.

Elective Courses

• No elective courses listed.