Explore the MSc in Marketing program at Atlantic Technological University. This program is offered in IRL and provides an excellent learning opportunity in Masters studies.

The Master of Science in Marketing at Atlantic Technological University (ATU) Sligo is designed for professionals seeking to enhance their marketing expertise. This program can be completed part-time over three years, allowing students to balance their studies with work commitments. The curriculum includes mandatory modules such as Business Analytics, Digital Marketing, and Strategic Marketing, which equip learners with essential skills in data analysis, digital strategies, and marketing effectiveness. Students also have the option to undertake a dissertation or a capstone project, enabling them to apply their knowledge to real-world marketing challenges. The program is delivered online, with live lectures recorded for flexibility, ensuring that students can access course materials at their convenience. This MSc aims to develop high-level marketing competencies, preparing graduates for advanced roles in various marketing fields, including digital marketing, brand management, and market research.

Required Courses

• Business Analytics
• Digital Marketing
• Digital Customer Experience
• Design Thinking for Innovation
• Digital Brand Management
• Emerging Technologies and Applications
• Digital Sales Practice
• Research Methods
• Strategic Marketing
• CSR and Sustainability in Marketing
• Dissertation

Elective Courses

• Capstone Project Marketing