Explore the Master of Science in Global Marketing Management program at Boston University. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Online Master of Science in Global Marketing Management at Boston University’s Metropolitan College equips students with essential skills for navigating the complexities of global marketing. This program, requiring 40 credits, can be completed in 18 to 24 months, offering a blend of core and elective courses that cover critical areas such as e-commerce, project management, and innovative marketing techniques. Students will learn to analyze global marketing concepts, develop strategic marketing plans, and utilize data analytics to optimize marketing strategies. The curriculum emphasizes ethical leadership and effective communication, preparing graduates for roles in advertising, market research, and sales management. The program is designed for flexibility, allowing part-time study, making it accessible for working professionals seeking to advance their careers in the dynamic field of global marketing.

Required Courses

• Financial Concepts
• Project Management
• Quantitative and Qualitative Decision-Making
• The Innovation Process: Developing New Products and Services

Elective Courses

• Ecommerce
• International Business, Economics, and Cultures
• Innovative Marketing Techniques
• Market and Economic Research and Analysis