Explore the Master's in Digital Marketing and Design program at Brandeis University. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Master's in Digital Marketing and Design at Brandeis University is a fully online program designed to equip students with the skills necessary for a successful career in digital marketing. This program combines technical and creative components, allowing students to learn best practices in acquiring and engaging customers through various digital channels. With a total of 30 credits, students can complete the program in as little as one year, although they have the flexibility to extend it up to three years. The curriculum includes required courses such as Digital Marketing Strategy, Search Engine Marketing, and User Experience Design, alongside electives that allow for deeper exploration into topics like Multimedia Creation and Data Visualization. The program is suitable for both full-time and part-time students, making it accessible for working professionals. Additionally, it has received STEM designation, highlighting its focus on technology and analytics in marketing.

Required Courses

• Digital Marketing Strategy
• Search Engine Marketing and Optimization
• Writing for Digital Environments
• Multichannel Marketing Campaigns
• Conversion Rate Optimization
• Marketing and Customer Analytics
• User Experience Design

Elective Courses

• Communication for Effective Leadership
• Multimedia Creation for Campaign Storytelling
• Ethics in Digital Design and Marketing
• Special Topics in Digital Marketing and Design
• Foundations of Project Management
• Business Intelligence and Strategic IT Leadership
• Data Visualization for Strategic Analytics
• User Interface Design
• Information Architecture
• Research Methods
• Design Ideation and Prototyping
• Inclusive Design & Digital Accessibility