Bachelor of Science in Business Administration - Marketing

The Bachelor of Science in Business Administration with a concentration in Marketing from Colorado Technical University (CTU) is designed to equip students with essential business knowledge and specialized marketing skills. This 180-credit hour program includes 66 credits of general education, 86 credits in core business administration courses, and 28 credits focused on marketing. Students will explore various aspects of marketing, including consumer behavior, marketing strategies, and the application of management principles to marketing functions. The curriculum emphasizes real-world applications through case studies and simulation software, preparing graduates for roles in advertising, promotions, and marketing management. The program is delivered entirely online, allowing for flexibility in scheduling, and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). With a projected job growth of 8% for marketing managers from 2023 to 2033, this degree positions graduates for success in a competitive job market.