Explore the Bachelor of Business (Sport Management) program at Deakin University. This program is offered in AUS and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Business (Sport Management) at Deakin University equips students with essential skills to thrive in the dynamic sport industry. Over three years, students learn to manage sport organizations, coordinate competitions, and engage in community-based programs. The curriculum includes specialized training in sport marketing, finance, management, and law, ensuring graduates are well-prepared for professional roles. Unique partnerships with leading organizations like the Melbourne Cricket Club and AFL provide valuable placement opportunities, allowing students to gain practical experience. The program emphasizes hands-on learning, with at least 100 hours of industry placement, and is taught by experienced faculty who are leaders in the field. Graduates can pursue diverse careers, including event management, marketing, and facility management, making a significant impact in the sports sector.

Required Courses

• Accounting for Decision Making
• Economic Principles
• Fundamentals of Finance
• Business Analytics
• Law for Commerce
• Marketing Fundamentals
• Management
• Professional Insight
• Sport and the Law
• Sport Organisation
• Sport in Society
• High Performance Sport Environments
• Sport Industry Experience
• Sport Facility and Event Management
• Sport Marketing (Capstone)
• Sport Leadership and Governance (Capstone)
• DAI001 Academic Integrity and Respect at Deakin

Elective Courses

• Sport Policy and Development