Explore the MSc in Strategic Marketing program at EDHEC Business School. This program is offered in FRA and provides an excellent learning opportunity in Masters studies.

The MSc in Strategic Marketing Online at EDHEC Business School is designed to equip students with advanced marketing skills integrated with data analytics. Over a duration of 15 months, students engage in a comprehensive curriculum that combines theoretical knowledge with practical applications, including a consulting project. The program covers essential topics such as marketing strategy, consumer psychology, and digital marketing, while also allowing for customization through elective courses. With a focus on real-world experience and data-driven decision-making, graduates are prepared to tackle complex marketing challenges and lead innovative strategies in a rapidly evolving digital landscape. The program is delivered entirely online, featuring live classes and self-paced study, making it suitable for busy professionals seeking to advance their careers in marketing.

Required Courses

• Marketing Strategy in the Digital Era
• Data Analytics for Managers
• Statistics Refresher
• Consulting Project Research Methodology
• Consumer Psychology & Emerging Trends
• Managing in the Digital Age
• Market Research & Methodology
• Marketing & Business Intelligence
• Social Data Intelligence
• Data Visualisation (with Tableau)
• Omni-Channel Strategies
• Brand Management
• Ethics & Data

Elective Courses

• Digital Marketing
• Artificial Intelligence in Marketing
• People Analytics
• Coding with R
• Strategy
• Strategic Foresight
• Macroeconomics for Managers
• SME Governance
• Corporate Social Responsibility
• Financial & Managerial Accounting
• Corporate Finance
• Bitcoin & Blockchain