Explore the Master of Arts in Communication and Future Marketing program at GBSB Global Business School. This program is offered in CHE and provides an excellent learning opportunity in Masters studies.

The Online Master in Communication and Future Marketing at GBSB Global Business School is designed to equip students with the skills necessary to thrive in the rapidly evolving fields of communication and marketing. Over a duration of 9 months, students will engage in a comprehensive curriculum that covers essential topics such as digital marketing, empirical marketing, and intercontinental negotiations. The program emphasizes a practical approach, allowing students to work on real-world projects and simulations that enhance their learning experience. With a focus on emerging technologies and global marketing strategies, graduates will be prepared to launch and implement successful multi-channel marketing campaigns. The program is delivered entirely online, providing flexibility for students to study at their own pace while gaining insights from experienced faculty members. This master's degree is internationally accredited, ensuring a high standard of education that meets global business needs.

Required Courses

• Future Marketing
• Digital Marketing
• Experiential Brand Marketing
• Marketing of Innovations
• Communication Planning & Advertising
• Social Media & Public Relations
• Agile Fundamentals: Scrum, Kanban, Lean and XP
• Project Development & Finance
• Financial Strategies for Business Development
• Entrepreneurial Project Management
• Transversal Competencies of Global Leaders
• Capstone Master Project

Elective Courses

• Optional Practical Visit to Barcelona or Madrid, Spain