Explore the MBA in Marketing program at Grand Canyon University. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Master of Business Administration (MBA) with an Emphasis in Marketing at Grand Canyon University (GCU) is designed for working professionals seeking to enhance their strategic management and organizational development skills. This program emphasizes the integration of ethical business practices and conscious capitalism, preparing graduates for senior executive roles. The curriculum covers essential topics such as marketing management, international marketing, and services marketing, alongside core business principles like finance, accounting, and operations management. Students can choose to complete the program online or in the evenings, with a total of 54 credits required for graduation. The flexible course structure allows for a comprehensive understanding of current marketing trends and strategies, making it ideal for those aiming to excel in various sectors including healthcare, media, and logistics. GCU's MBA in Marketing not only equips students with theoretical knowledge but also practical skills necessary for driving business success in a competitive global marketplace.

Required Courses

• UNV-504: Introduction to Graduate Studies in the College of Business
• MGT-605: Leadership and Organizations
• ECN-601: Economics
• BUS-660: Quantitative Methods
• MKT-607: Marketing Management
• ACC-650: Managerial Accounting
• MGT-655: Operations Management
• FIN-650: Managerial Finance
• MGT-660: Strategic Management
• MKT-650: Services Marketing
• MKT-660: International Marketing

Elective Courses

• No elective courses listed.