Explore the MSc Strategic Marketing program at Imperial College London. This program is offered in GBR and provides an excellent learning opportunity in Masters studies.

The MSc Strategic Marketing (online, part-time) at Imperial College London is designed for professionals seeking to enhance their strategic marketing skills while balancing their careers. This 24-month program is delivered through a bespoke virtual learning environment, The Hub, allowing students to engage in a structured learning journey. The curriculum covers essential topics such as Applied Strategic Marketing, Consumer Behaviour, Digital Marketing, and Marketing Analytics, alongside elective options that allow for specialization. Students will also undertake a Work-Based Project or Case Study, applying their learning to real-world challenges. The program emphasizes the integration of technology and analytics in marketing, preparing graduates for leadership roles in a rapidly evolving industry. With a total fee of £34,400, this program is an investment in career advancement, providing the flexibility to study from anywhere in the world while maintaining professional commitments.

Required Courses

• Applied Strategic Marketing
• Consumer Behaviour
• Digital Marketing
• Finance & Pricing Strategy
• Marketing Analytics
• Market Research
• Services & Customer Relationship Management
• Strategic Brand Management
• Strategic Market Management

Elective Courses

• Brand Experience Design
• Business Analytics
• Customer Analytics and Engagement
• Data Visualisation and Analytics
• Effective Crisis Management
• Technologies in Marketing (online)
• Integrated Marketing Communications
• Machine Learning Applications in Marketing
• How Brands Grow, and Why They Decline!
• Strategic Marketing Innovation
• Sustainable Marketing