Online Marketing (B.A.)

The Bachelor in Online Marketing at IU International University of Applied Sciences prepares students for a dynamic career in the digital marketing landscape. This program emphasizes the importance of digital strategies in marketing, equipping students with the skills to develop, analyze, and implement effective cross-media marketing strategies. Students will learn about SEO, content creation, marketing analytics, and the technical aspects of website and webshop construction. The curriculum includes practical projects that enhance students' portfolios, making them competitive in the job market. Graduates can pursue various roles such as SEO Manager, Social Media Manager, or SEA Manager, with opportunities for advancement in both corporate and agency settings. The program is designed for flexibility, allowing students to choose between distance learning, dual studies, or a hybrid model, catering to their individual needs and lifestyles.