Explore the Master of Science in Marketing – Digital Marketing and Advertising program at Liberty University. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

Liberty University's Master of Science (MS) in Marketing with a focus on Digital Marketing and Advertising is a comprehensive online program designed to equip students with essential skills in the rapidly evolving digital landscape. The program consists of 36 credit hours and can be completed entirely online through 8-week courses, allowing for flexibility in scheduling. Students will explore various aspects of digital marketing, including consumer behavior, brand management, and strategic communication campaigns tailored for the digital age. The curriculum emphasizes practical applications, enabling graduates to effectively create and manage digital advertising campaigns across multiple platforms. With a strong foundation in both traditional and digital media, this program prepares students for diverse career opportunities in marketing management, content creation, and digital strategy. The faculty comprises experienced professionals dedicated to student success, ensuring a rich learning experience that integrates biblical principles into the educational journey.

Required Courses

• MRKT 640 – Consumer Behavior
• MRKT 670 – Brand Management
• STCO 532 – Media Technologies & Communication Strategies
• STCO 658 – Strategic Communication Campaigns for the Digital Age

Elective Courses

• No elective courses listed.