Online Business and Marketing

The Master of Science in Business Administration with a Major in Online Business and Marketing at Lucerne University of Applied Sciences and Arts equips students with essential skills for the digital economy. This program focuses on developing competencies in planning, implementing, and marketing digital business models. Over four semesters, students engage in practical modules covering online marketing, e-commerce, project management, and customer relationship management. The curriculum is designed to foster interdisciplinary collaboration, allowing students to learn from peers across various business disciplines. Graduates emerge with a robust understanding of online marketing strategies, including search engine marketing and social media advertising, preparing them for roles such as Online Marketing Manager or E-Commerce Manager. The program is taught in English and offers a blend of theoretical knowledge and practical application, ensuring that students are well-prepared to meet the challenges of the digital marketplace.