Explore the International Business & Management program at MCI Management Center Innsbruck. This program is offered in AUT and provides an excellent learning opportunity in Masters studies.

The Master of Arts in International Business & Management at MCI Management Center Innsbruck is designed to equip students with the skills necessary for success in the global business environment. This program spans four semesters and encompasses 120 ECTS credits, allowing for both full-time and part-time study options. Students can tailor their education by selecting two specializations from areas such as Digital Business, Marketing Management, Innovation & Sustainability, and Financial Management. The curriculum combines theoretical knowledge with practical experience, including opportunities for international study and networking. The blended learning format integrates online and on-campus classes, fostering an interactive learning environment. Graduates are well-prepared for diverse career paths in international business, digital transformation, and sustainable management, making this program a valuable investment in their future careers.

Required Courses

• Digital Business
• Marketing Management
• Innovation & Sustainability
• Financial Management
• International HR Management & Digital Transformation
• Global Economics & Markets
• Business Research & Master Thesis

Elective Courses

• Consumer Psychology & Neuromarketing
• Digital Marketing
• Marketing Analytics
• Cause Marketing
• Omnichannel Commerce
• Global Marketing Strategy
• Strategic Innovation
• Ecosystem & Business Model Innovation
• Creative & Entrepreneurial Thinking
• Agile Innovation Management
• FinTech & Financial Intelligence
• Corporate & Entrepreneurial Finance
• International Tax Planning
• Strategic Financial Management