Explore the Master of Marketing and Digital Communications program at Monash University. This program is offered in AUS and provides an excellent learning opportunity in Masters studies.

The Master of Marketing and Digital Communications at Monash University is designed to equip students with the skills necessary to thrive in the rapidly evolving digital marketing landscape. This 100% online program can be completed part-time over approximately two years, allowing flexibility for working professionals. The curriculum consists of 12 units, focusing on key areas such as digital fluency, social media marketing, and integrated marketing communications. Students will learn to leverage digital technologies to create value for customers and understand the complexities of marketing in a global context. The program also offers the opportunity to graduate with a Graduate Certificate after completing four units. With a strong emphasis on practical skills and contemporary trends, graduates will be well-prepared for roles such as Digital Marketing Managers and Communications Advisers, making them highly sought after in the job market.

Required Courses

• Principles of global communications
• Strategic communications in a digital era
• Data analytics in communications
• Effective crisis communications
• Social media marketing
• Digital marketing
• Marketing principles in a digital world
• Integrated marketing communications

Elective Courses

• Choose any 4 Monash Online units