Explore the MSc in Digital Marketing Strategy program at Munster Technological University. This program is offered in IRL and provides an excellent learning opportunity in Masters studies.

The MSc in Digital Marketing Strategy at Munster Technological University is a part-time, online program designed for professionals in traditional and digital marketing. Spanning two years, the program consists of four semesters, beginning with foundational modules that cover essential skills in digital marketing. Students can exit after the first semester with a Certificate in Digital Marketing or continue to complete the full Master's degree, which includes advanced modules and a practical project. The curriculum emphasizes strategic perspectives and practical applications, with assessments based on project work rather than traditional exams. The program is delivered by experienced lecturers from various sectors, ensuring that students gain relevant insights and skills. Elective modules allow for customization based on individual interests, making this program suitable for those looking to advance their careers in digital marketing.

Required Courses

• Digital Marketing Environment
• Social Media & Digital Advertising
• Website Optimisation & Analytics
• Strategy for Digital Marketing
• Integrated Strategy & Planning (part 1 of 2)
• Digital Advertising & Analytics
• Professional Development for Marketing
• Integrated Strategy & Planning (part 2 of 2)
• Search Engine Optimisation & Analytics
• Action Research Methods
• Applied Digital Marketing Project (Action Research or Research)

Elective Courses

• The Digital Consumer
• E-Commerce & Goal Driven Sites
• Digital Brand Development
• Lead Generation & Sales