Bachelor of Science in Business Administration in Marketing

The Bachelor of Science in Business Administration (B.S.B.A.) in Marketing at Northern Kentucky University is designed to equip students with essential skills for a successful career in marketing. This online program emphasizes the development of analytical, financial, communication, and problem-solving abilities, preparing graduates for various roles such as Marketing Specialist, Manager, and Public Relations Specialist. The curriculum includes core courses in business and marketing, focusing on digital marketing strategies, consumer behavior, and ethical business practices. Students will engage in hands-on learning through 100% online coursework, allowing them to apply their knowledge in real-world scenarios. The program requires a total of 120 credit hours, including 50 business core credits and 18 marketing core credits, and can be completed at a flexible pace, making it suitable for working professionals. With the projected growth of marketing roles, this degree positions graduates for success in a dynamic field.