Explore the Bachelor of Science in Business Administration (BSBA) in Marketing program at Old Dominion University. This program is offered in USA and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Science in Business Administration (BSBA) with a major in Marketing at Old Dominion University is designed for students seeking to excel in the dynamic field of marketing. This online program requires the completion of 120 credit hours, including at least 30 credits from ODU. Students will engage in live, regularly scheduled online classes, allowing for real-time interaction and collaboration. The curriculum emphasizes ethical marketing practices, data analysis, and creative problem-solving, preparing graduates for diverse career paths in advertising, brand management, public relations, and procurement. The program is structured to accommodate both full degree seekers and those with some college credits, making it accessible for various student backgrounds. Graduates will be well-equipped to navigate the challenges of modern marketing environments and contribute effectively to their organizations.

Required Courses

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Elective Courses

• No elective courses listed.