Explore the Bachelor of Science in Marketing program at Penn State University. This program is offered in USA and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Science in Marketing at Penn State World Campus is a comprehensive online program designed to equip students with the skills necessary to excel in the marketing field. This AACSB-accredited degree combines traditional marketing principles with innovative strategies, focusing on consumer behavior, market research, and digital marketing techniques. The curriculum includes 120 credits, covering essential topics such as advertising, sales management, and e-commerce, alongside foundational business courses. Students will engage in a capstone project to develop a strategic marketing plan, applying their knowledge in real-world scenarios. The program is fully online, allowing for flexible pacing, and is suitable for those balancing work and study. Graduates are prepared for various roles in marketing, including digital marketing strategist and market analyst, with a strong emphasis on analytical skills and strategic thinking.

Required Courses

• ACCTG 211
• ECON 102
• ENGL 015 or ENGL 030
• FIN 301
• MATH 110 or MATH 140
• MGMT 301
• MKTG 301
• SCM 200 or STAT 200

Elective Courses

• MKTG 327
• MKTG 422
• MKTG 445
• MKTG 476
• MKTG 478