Explore the Master of Marketing in Marketing Analytics and Insights program at Penn State University. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Master's in Marketing Analytics and Insights at Penn State World Campus equips students with the skills to leverage data for impactful marketing strategies. This 30-credit program, offered entirely online, focuses on practical applications of marketing analytics, enabling students to design effective digital marketing campaigns and measure their return on investment. The curriculum includes required courses such as Ethical Leadership, Marketing in a Global Environment, and Marketing Analytics, along with elective options that allow for customization based on individual career goals. Students can complete the program at their own pace, typically finishing within 20 to 28 months. The program is designed for working professionals, making it ideal for those looking to advance their careers in marketing or business analytics.

Required Courses

• Ethical Leadership
• Marketing in a Global Environment
• Marketing Analytics
• Driving Business Success with Marketing Analytics
• Evaluating Marketing Communications in the Digital World
• Data-Driven Customer Acquisition and Retention
• Analytics for Brand Management and Customer Experience
• Marketing Data Integration to Create Consumer Insights - Culminating Capstone Experience

Elective Courses

• Strategic Business Architecture
• Prescriptive Analytics for Business
• Descriptive Analytics for Business
• Predictive Analytics for Business
• Business Modeling and New Venture Creation
• Emerging Trends, Technology, and Corporate Innovation
• Corporate Innovation Strategies and Entrepreneurial Methods
• Global Strategic Management
• Managing and Leading People in Organizations
• Financial Management
• Corporate Innovation and Entrepreneurship
• Strategy Implementation and Organizational Change
• Leading Diverse Organizations
• Data Collection for Business Research
• New Product Development and Management
• Business-to-Business Marketing Strategy
• Supply Chain Management