Explore the Master of Marketing in Marketing Analytics and Insights program at Penn State University. This program is offered in USA and provides an excellent learning opportunity in Masters studies.
The Master's in Marketing Analytics and Insights at Penn State World Campus equips students with the skills to leverage data for impactful marketing strategies. This 30-credit program, offered entirely online, focuses on practical applications of marketing analytics, enabling students to design effective digital marketing campaigns and measure their return on investment. The curriculum includes required courses such as Ethical Leadership, Marketing in a Global Environment, and Marketing Analytics, along with elective options that allow for customization based on individual career goals. Students can complete the program at their own pace, typically finishing within 20 to 28 months. The program is designed for working professionals, making it ideal for those looking to advance their careers in marketing or business analytics.