Explore the Bachelor of Business - Marketing major program at RMIT University. This program is offered in AUS and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Business with a Marketing major at RMIT University is designed to equip students with essential skills in digital marketing, customer engagement, and data-driven decision-making. Over a duration of three years, students will complete 24 courses, including eight core courses in marketing that cover topics such as Marketing Principles, Buyer Behaviour, and Digital Marketing. The program is delivered entirely online, allowing for flexibility in study schedules, making it suitable for working professionals. Students can customize their learning experience by choosing additional majors or minors, enhancing their qualifications and career prospects. The program emphasizes practical skills and industry relevance, preparing graduates for the evolving landscape of marketing in a digital age. With a focus on real-world applications, students will engage with industry partners and gain insights into best practices, ensuring they are well-prepared for future employment opportunities in marketing and business.

Required Courses

• BUSM2562 Understanding the Business Environment
• BUSM2567 Business Decision Making
• BUSM2572 Business in Society
• BUSM2577 Integrated Perspectives on Business Problems
• MKTG1025 Marketing Principles
• MKTG1050 Buyer Behaviour
• MKTG1041 Marketing Communication
• MKTG1045 Market Research
• MKTG1415 Digital Marketing
• MKTG1071 Strategic Marketing
• MKTG1080 Applied Brand Management
• MKTG1092 Product Innovation and Management

Elective Courses

• BUSM4558 Work in Global Society
• BUSM1094 Organisations
• BUSM1202 Managing Change
• BUSM4177 Leadership
• BUSM4550 Innovation Management
• BUSM3125 Strategy
• BUSM4687 Global Corporate Responsibility
• BUSM4547 Organisational Experience
• BUSM3119 Human Resource Management
• BUSM1137 Human Resource Development
• BUSM2449 International Human Resources Management
• BUSM1228 People Analytics
• BUSM1080 Employment Relations
• BUSM3122 Work, Health, Safety, and Wellbeing
• BUSM1074 Negotiation and Conflict Resolution
• BUSM2616 Professional Practice in HRM and IR
• ISYS3446 Introduction to Business Analytics
• ISYS3449 Advanced Business Analytics
• ISYS2421 Business Data Management
• OMGT2146 Supply Chain Analytics
• INTE2584 Introduction to Cybersecurity Governance
• LAW2605 Legal Considerations and Big Data Project
• ISYS3443 Introduction to Enterprise Artificial Intelligence
• ISYS3408 Blockchain for Business