Explore the Master of Marketing program at RMIT University. This program is offered in AUS and provides an excellent learning opportunity in Masters studies.

The Online Master of Marketing at RMIT University is designed to equip students with a comprehensive understanding of marketing principles and practices essential for navigating the complexities of today's business environment. This program emphasizes data-driven decision-making and strategic planning, enabling graduates to effectively manage marketing campaigns and enhance brand equity. The curriculum covers critical areas such as consumer behavior, integrated marketing communication, and marketing research, ensuring that students develop the necessary skills to analyze customer needs and create competitive strategies. With a focus on real-world applications, the program prepares students for various career pathways, including marketing management, brand consulting, and market research. The degree is accredited by the Australian Marketing Institute, providing graduates with additional professional recognition. The program can be completed in a flexible online format, allowing students to balance their studies with work and personal commitments.

Required Courses

• MKTG1390 Marketing Management
• MKTG1391 Consumer Behaviour
• MKTG1392 Marketing Communication Strategy
• MKTG1395 Marketing Research
• MKTG1397 Strategic Marketing

Elective Courses

• MKTG1398 Product Innovation
• MKTG1399 Interactive Marketing
• MTKG1396 Services Marketing
• MTKG1400 Brand Strategy
• MTKG1394 Sustainable Marketing
• MTKG1393 Business and Network Marketing
• MTKG1401 Customer Experience Design
• MTKG1475 Marketing Analytics
• MKTG1473 Advanced Digital Marketing
• MKTG1478 Marketing Technologies
• BUSM4587 International Marketing