Explore the International Master Online in Marketing and Sales program at Rome Business School. This program is offered in ITA and provides an excellent learning opportunity in Masters studies.

The International Master Online in Marketing and Sales at Rome Business School is designed for professionals seeking to enhance their marketing and sales skills in a global context. This fully online program allows students to learn at their own pace while engaging with a diverse international community. The curriculum covers essential topics such as digital marketing, consumer behavior analysis, and strategic sales management, equipping graduates with the tools needed to thrive in today's competitive marketplace. Students will participate in live lectures and have access to recorded sessions, ensuring flexibility in their learning experience. The program emphasizes practical application through real-world projects and collaborations with industry leaders, preparing graduates for impactful careers in various marketing and sales roles. With a focus on ethical leadership and corporate social responsibility, this master's program aims to develop responsible managers who can drive positive change in their organizations and communities.

Required Courses

• Managerial Economics
• Entrepreneurship and Business Planning
• Business Strategy
• Accounting & Budgeting
• Project & Operations Management
• Marketing: Traditional and Digital
• Human Resource Management
• Data Analytics for Managers
• Data Driven Decision Making in Marketing and Sales

Elective Courses

• Next Gen Business: Innovation, AI and Digital Growth
• Global Business Excellence
• Introduction to preparation for professional certifications