Explore the International Online Master in Digital Marketing and Business Transformation program at Rome Business School. This program is offered in ITA and provides an excellent learning opportunity in Masters studies.

The International Online Master in Digital Marketing and Business Transformation at Rome Business School is designed to equip students with essential skills for navigating the digital landscape of modern business. This program focuses on emerging technologies, innovative business strategies, and enhancing customer experiences. Students will learn to develop integrated omni-channel marketing strategies and utilize analytics for data-driven decision-making. The curriculum includes core managerial skills, project management, and digital marketing techniques, alongside practical experiences such as a capstone project and participation in a Business Practice Lab. The program emphasizes flexibility, allowing students to engage in live lectures and recorded sessions at their own pace. Graduates are prepared for roles such as Digital Marketing Manager and Digital Transformation Manager, with an expected salary increase of 23% within a year of completion.

Required Courses

• Managerial Economics
• Management Accounting for Decision Making
• Business Strategy
• Financial Statement Analysis
• Project & Operations Management
• Marketing: Traditional and Digital
• Human Resource Management
• Data Analytics for Managers

Elective Courses

• Innovation & Growth
• AI4 Business: Shaping the Future
• Tech & Digitalization
• International Business
• Global Electives with RBS international partner Business Schools
• Introduction to preparation for professional certifications