Explore the Bachelor of Science in Marketing program at Rutgers University. This program is offered in USA and provides an excellent learning opportunity in Undergraduate studies.

The RBS Online Marketing Program at Rutgers University offers a Bachelor of Science in Marketing fully online, designed to meet the growing demand for marketing professionals. This AACSB accredited program requires students to complete at least 18 major credits beyond the core curriculum, including 9 credits of required courses and 9 credits of electives. The curriculum covers essential topics such as consumer behavior, marketing research, and marketing strategy, equipping students with the skills needed for various marketing roles. Graduates are prepared for careers in advertising, market research, public relations, and more, with opportunities in major marketing agencies and corporations. The program emphasizes a strong business foundation, ensuring that students are well-prepared to enter the competitive job market in the NY, NJ, and CT tri-state area.

Required Courses

• Consumer Behavior (3 Credits)
• Marketing Research (3 Credits)
• Marketing Strategy (3 Credits)

Elective Courses

• Advertising (3 Credits)
• Retail Marketing (3 Credits)
• New Product Planning (3 Credits)
• Business-to-Business Marketing (3 Credits)
• International Marketing (3 Credits)
• Services Marketing (3 Credits)
• Sales Management (3 Credits)
• The Branding of Fashion & Other Creative Pursuits (3 Credits)
• Independent Study in Marketing (3 Credits)
• Marketing and Society (3 Credits)
• Marketing Cooperative Education (6 Credits)
• Special Topics (3 Credits)
• Brand Management (3 Credits)