Explore the Master's in Marketing program at Southern New Hampshire University. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Master of Science (MS) in Marketing program at Southern New Hampshire University is designed to equip students with advanced marketing skills necessary for success in today's dynamic business environment. The program covers essential topics such as branding, campaign planning, and stakeholder negotiation, while also emphasizing the importance of digital marketing strategies. Students can choose from four concentrations: Digital Marketing, New Media and Communications, Marketing Research and Analytics, and Social Media Marketing, allowing them to tailor their education to their career goals. The curriculum includes courses like Marketing Analytics, Consumer Behavior, and Integrated Marketing Communications, providing a comprehensive understanding of both traditional and emerging marketing practices. With a focus on practical skills and real-world applications, graduates are well-prepared for senior-level roles in various marketing fields, making this program a valuable investment for aspiring marketing professionals.

Required Courses

• International Market Strategy
• Marketing Strategies
• Integrated Marketing Communications
• Marketing Analytics
• Consumer Behavior and Marketing
• Strategic Digital Marketing
• Ethical and Legal Issues in Marketing
• Marketing Capstone

Elective Courses

• Social Media Marketing
• Websites and Search Engine Marketing / Search Engine Optimization
• Online Marketing Channels
• Digital Story Telling and Branding
• Communication, Media & Society
• Second Self: Identity & Personal Brands
• Communication with Media Technology
• New Media Campaign Design & Marketing
• Quantitative Analysis for Decision Making
• Market Research
• Advanced Marketing Research and Analytics (Capstone)
• Social Media Marketing Strategy
• Social Media Marketing Campaigns