Explore the Master of Science in Business Management: Digital Marketing program at Steinbeis University. This program is offered in DEU and provides an excellent learning opportunity in Masters studies.

The Master of Science in Business Management with a specialization in Digital Marketing at Steinbeis University is designed to equip students with the skills necessary to excel in the digital marketing landscape. Over a duration of 24 months, students will engage in a comprehensive curriculum that emphasizes data-driven marketing strategies, content marketing, and audience engagement through various online platforms. The program covers essential topics such as digital economics, market research, and the legal frameworks surrounding marketing. Students will also learn to implement automation and personalization techniques to enhance campaign effectiveness. This online program is ideal for professionals looking to elevate their brand and transform their companies into customer-centric hubs in the digital realm. Graduates will be well-prepared for careers as online marketing managers, project managers, and digital entrepreneurs, among other roles.

Required Courses

• Philosophy of Science and Research Methods
• Advanced Statistics
• Strategic Management
• Organizational Design
• Marketing
• Economics, Politics, and Society
• Project Management
• Leadership and Communication
• Qualitative Research (R&S Project)
• Innovation Project

Elective Courses

• Artificial Intelligence
• Market Research and Consumer Behavior
• Digital Economics - Implications for Business & Society
• Legal Framework of Marketing
• Digital Marketing
• Digital Marketing — Advanced
• Digital Infrastructure & Principles of Software Development
• Entrepreneurship