Explore the Master of Marketing program at Sunway University. This program is offered in MYS and provides an excellent learning opportunity in Masters studies.

The Online Master of Marketing at Sunway University is designed to equip students with advanced marketing skills necessary for success in today's dynamic business environment. This 24-month program is delivered entirely online, allowing students to balance their studies with professional commitments. The curriculum includes 7 core subjects, 1 elective, and 2 research projects, all structured in 7-week blocks for optimal learning. Key subjects cover essential areas such as Marketing Theory, Consumer Behaviour, and Global Marketing, while electives allow for specialization in areas like Social Media Analytics and Design Thinking. The program emphasizes a holistic approach to marketing, integrating both digital and traditional strategies, and is led by experienced faculty members. This degree not only prepares graduates for various roles in marketing but also supports aspiring entrepreneurs in navigating the complexities of the marketing landscape.

Required Courses

• Marketing Theory and Application
• Consumer Behaviour
• Marketing Communication
• Global Marketing
• Services Marketing
• Marketing Strategy and Technologies
• Marketing Research Methods

Elective Courses

• Business to Business Marketing
• Social and Digital Media Analytics
• Data Visualisation
• Design Thinking and Creative Problem Solving
• Strategy Frameworks and Sustainability
• Research Projects I
• Research Projects II