Explore the Bachelor of Business program at Swinburne University of Technology. This program is offered in AUS and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Business at Swinburne University of Technology is designed to cultivate innovative thinkers and business leaders. This fully online program allows students to engage with core business principles while specializing in areas such as Accounting, Finance, Marketing, and Management. The curriculum emphasizes practical skills like digital literacy, problem-solving, and ethical conduct, preparing graduates for diverse roles in the business sector. With a total of 300 credit points required for completion, students can choose from a range of core and elective units, ensuring a tailored educational experience. The program is structured to be completed in three years full-time or equivalent part-time, making it accessible for working professionals. Graduates are well-equipped for careers as business analysts, consultants, and entrepreneurs, with a strong focus on making a positive social impact.

Required Courses

• Financial Information for Decision Making
• Learning and Communicating Innovative Business Practice
• Contemporary Management Principles
• Marketing and the Consumer Experience
• Economics for Business Decision Making
• Business Digitalisation
• Sustainable Business Practice
• Business Consulting Project

Elective Courses

• Financial Information Systems
• Financial Statistics
• Management Accounting for Planning and Control
• Company Accounting
• Financial Management
• Accounting Theory
• Managing Workplace Relations
• Ethics and International Finance
• Knowledge Management and Analytics
• Law of Commerce
• Business and Society
• Organisational Behaviour
• Strategic Planning
• Project Management Essentials
• Marketing Research and Analytics
• Integrated Marketing Communication
• Consumer Behaviour
• Marketing and Innovation
• Frontiers in Digital Marketing
• Marketing Strategy and Planning
• Innovative Branding
• Marketing Insights
• Sports/Advertising/Media
• Events Management
• The Sports Industry
• Building Sport Brands
• Sport Business Analytics
• Leading Sport Organisations
• Future of Sport