Explore the MS in Marketing program at The University of Texas at Dallas. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Online Master of Science in Marketing at The University of Texas at Dallas is a flexible program designed for professionals seeking to advance their careers in marketing. This 36-semester credit hour program consists of 12 courses, including five core courses and a wide selection of over 20 online electives. Students can tailor their education to their interests, focusing on areas such as digital marketing, brand management, and data analytics. The program is entirely online, featuring prerecorded sessions that allow students to learn at their own pace, making it ideal for working professionals. The curriculum emphasizes practical skills and strategic thinking, preparing graduates for leadership roles in the marketing field. With a strong emphasis on STEM disciplines, this program also qualifies for in-state tuition for eligible veterans and their families. Students can complete the program in a flexible manner, accommodating both full-time and part-time study options.

Required Courses

• MKT 6301 Marketing Management
• MKT 6309 Marketing Data Analysis and Research
• MKT 6310 Consumer Behavior Science and Practice
• MKT 6339 Capstone Marketing Decision Making
• OPRE 6301 Statistics & Data Analysis

Elective Courses

• MKT 6321 Interactive and Digital Marketing
• MKT 6330 Brand Management
• MKT 6332 Advertising & Promotional Strategy
• MKT 6337 Predictive Analytics for Data Science
• MKT 6352 Marketing Web Analytics & Insights
• MKT 6375 Technology and New Product Development
• MKT 6380 Market Entry Strategies
• ACCT 6301 Financial Accounting
• BUAN 6346 Big Data Analytics
• BUAN 6398 Prescriptive Analytics
• ENTP 6370 Innovation & Entrepreneurship
• IMS 6360 International Strategy Analysis and Techniques
• MECO 6303 Business Economics
• MIS 6320 Database Foundations
• MIS 6380 Data Visualization