Bachelor's in Marketing (BS)

The Bachelor of Science in Marketing at the University of Alabama at Birmingham (UAB) equips students with essential skills in consumer relations, communication, and marketing strategies applicable across various industries. The program emphasizes experiential learning, requiring students to engage in real-world projects and internships, which are facilitated by strong ties with local businesses. Students can specialize in areas such as Digital Marketing, Marketing Analytics, and Marketing Management, enhancing their employability in a competitive job market. The curriculum is designed to foster creativity and innovation, ensuring graduates are well-prepared for careers in sales, marketing management, public relations, and more. With a focus on both theoretical knowledge and practical application, this degree provides a comprehensive foundation for a successful career in marketing.