Explore the MS in Marketing program at University of Alabama. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Master of Science (MS) in Marketing offered by the University of Alabama is a fully online program designed to equip students with the skills necessary to excel in the dynamic field of marketing. The program consists of 30 to 33 credit hours, depending on the chosen concentration, which includes Marketing Analytics, Digital and Social Media, or Professional Sales. Students will engage in practical learning experiences and collaborative projects that cover essential topics such as brand communication, consumer behavior, and data-driven marketing strategies. The curriculum culminates in a capstone project, allowing students to apply their knowledge in real-world scenarios. The program is AACSB accredited, ensuring a high standard of education. Graduates are prepared for various roles, including marketing managers, brand managers, and digital media specialists, making this degree a valuable asset for advancing one's career in marketing.

Required Courses

• MKT 530 - Advanced Marketing Analysis
• MKT 587 - Advanced Marketing Strategies
• MKT 595 - Client-Based Marketing Consultant Project
• MKT 596 - Capstone Project

Elective Courses

• MKT 540 - Introduction to Digital and Social Media Marketing
• MKT 542 - Digital and Social Media Analytics
• MKT 543 - Advanced Digital and Social Media Projects and Studies
• MKT 510 - Product Design and Marketing Strategy
• MKT 531 - Consumer Insights
• MKT 537 - Personal Selling
• MKT 538 - Sales Management
• MKT 539 - Customer Relationship Management