Explore the Master of Science in Marketing program at University of Cincinnati. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Master of Science in Marketing at the University of Cincinnati is an innovative online program designed to equip students with essential marketing skills and knowledge applicable across various industries. The curriculum emphasizes four key areas: Consumer Psychology & Strategy, Planning & Design, Build & Execution, and Analytics. Students will engage in courses such as marketing research, consumer behavior, and marketing strategy, culminating in a capstone project that addresses real-world marketing challenges. The program consists of 32-39 credit hours and can be completed in 1-2 years, offering flexibility with a majority of elective credits. This degree prepares graduates for advanced roles in marketing, enhancing their ability to analyze data, develop marketing plans, and understand global marketing dynamics. The program is fully online, allowing students to learn without the need for in-person attendance, while also providing opportunities for real-world experience through partnerships with businesses.

Required Courses

• Marketing Research
• Consumer Behavior
• Marketing Management
• Marketing Analytics
• International Marketing
• Marketing Strategy

Elective Courses

• No elective courses listed.