Explore the MSc Global Digital Marketing program at University of Essex. This program is offered in GBR and provides an excellent learning opportunity in Masters studies.

The MSc Global Digital Marketing program at the University of Essex Online is designed to equip students with the essential skills and knowledge needed to excel in the digital marketing landscape. Over a duration of two years, students will explore various aspects of global digital marketing, including consumer behavior, strategic online marketing management, and data analytics. The curriculum comprises ten modules, with a focus on both theoretical concepts and practical applications, ensuring that graduates are well-prepared for roles such as Marketing Executive or Digital Brand Manager. The program is delivered entirely online, allowing for flexible study while maintaining high academic standards. Students will engage in live seminars, discussions, and assessments that foster a collaborative learning environment. With a total of 180 credits required for completion, this master's degree not only enhances marketing expertise but also prepares students for the challenges of a rapidly evolving digital marketplace.

Required Courses

• International Business Environment
• Marketing in a Global Economy
• Services Marketing
• Consumer Behaviour in the Digital Age
• Strategic Online Marketing Management
• Corporate Communication
• Marketing Strategy and Management
• Data Analytics for Managers
• Research Methods
• Business and Management Research Report

Elective Courses

• No elective courses listed.