Explore the Digital Strategy program at University of Florida. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The University of Florida offers an online Master of Arts in Mass Communication with a concentration in Digital Strategy, designed to equip students with advanced skills in digital marketing. This innovative program comprises 36 credit hours, including 33 hours of coursework and a 3-credit capstone course. Students will learn to create compelling digital content, generate leads, and enhance customer engagement through effective messaging and branding strategies. The curriculum is developed with input from industry experts and taught by experienced faculty, ensuring a practical and relevant learning experience. Courses are delivered 100% online, combining recorded lectures with live class meetings, allowing for flexibility and interaction. The program can be completed in as little as 16 months, making it an excellent choice for professionals seeking to advance their careers in digital marketing.

Required Courses

• Copywriting for Digital Messaging – MMC 5155
• Lead Generation and Management – MMC 5737
• User Experience (UX) Theory and Research – MMC 5279
• Inbound Marketing Strategy – ADV 5815
• Social Media Advertising for Conversions – MMC 5739
• Search and Display Advertising – ADV 5825
• Mass Communication Theory – MMC 6400
• Mass Communication Capstone: Digital Strategy – MMC 6950

Elective Courses

• No elective courses listed.