Explore the MS in Marketing program at University of Kentucky. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Master of Science in Marketing (MSM) program at the University of Kentucky is designed to enhance your understanding of strategic marketing practices and operations. This fully online program consists of 30 credits, allowing students to explore various aspects of marketing, including consumer behavior, digital marketing, branding, and marketing analytics. The curriculum includes specialized courses such as Marketing Management, Consumer Insights, and Digital Marketing and Analytics, which equip students with the skills needed for competitive careers in marketing management and analysis. The program is suitable for individuals from diverse academic backgrounds and emphasizes the development of strategic marketing plans aligned with business goals. With a focus on both theoretical knowledge and practical application, graduates are prepared to excel in one of the fastest-growing fields globally. The program can be completed entirely online, providing flexibility for working professionals.

Required Courses

• MKT 600 Marketing Management
• MKT 610 Consumer Insights
• MKT 615 Marketing Communications and Social Media
• MKT 622 Personal Selling and Sales Management
• MKT 625 Branding
• MKT 601 Marketing Research
• MKT 611 New Product Development
• MKT 620 Digital Marketing and Analytics
• MKT 629 Marketing Analytics and Data Visualization
• MKT 651 Corporate Social Responsibility

Elective Courses

• No elective courses listed.