Explore the Digital Marketing MSc program at University of Liverpool. This program is offered in GBR and provides an excellent learning opportunity in Masters studies.

The MSc in Digital Marketing at the University of Liverpool is designed to equip students with the essential skills and knowledge required to excel in the rapidly evolving digital marketing landscape. Over approximately 30 months, students will engage with a curriculum that covers critical areas such as digital marketing strategy, consumer behavior, and social media marketing, alongside core business skills like finance and ethical practices. The program is delivered entirely online, allowing for flexibility in study while maintaining high academic standards. Students will complete 180 credits, culminating in a dissertation that showcases their understanding and application of digital marketing principles. This program not only prepares graduates for roles in digital marketing but also enhances their leadership capabilities, making them valuable assets in any organization.

Required Courses

• Digital Marketing Strategy and Practice (15 credits)
• Becoming a Leader (15 credits)
• Ethical and Sustainable Business Practice (15 credits)
• Finance and Data Analysis for Managers (15 credits)
• Consumer Behaviour (15 credits)
• Digital Communications and Social Media Marketing (15 credits)
• Brand Creation and Management (15 credits)
• Research Methods (15 credits)
• Dissertation (60 credits)

Elective Courses

• No elective courses listed.