Explore the Master of Science in Management: Marketing program at University of Maryland Global Campus. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Online Master of Science in Management with a concentration in Marketing at the University of Maryland Global Campus (UMGC) is designed for working professionals seeking to enhance their marketing expertise. This 36-credit program covers essential topics such as marketing analytics, digital marketing, consumer behavior, and brand management. Students will engage in core courses that provide a solid foundation in organizational theory, finance, and statistics, culminating in a capstone project that integrates their learning. The program is fully online, allowing flexibility for busy schedules, and is structured to be completed in as little as two years if students take six credits per term. With a focus on practical skills and real-world applications, graduates are well-prepared for roles such as marketing manager or market research analyst, making this degree a valuable asset in the competitive marketing landscape.

Required Courses

• Orientation to Graduate Studies at UMGC (0 Credits, UCSP 615)
• Organizational Theory and Behavior (6 Credits, MGMT 630)
• Financial Decision Making for Managers (3 Credits, MGMT 640)
• Statistics for Managerial Decision Making (3 Credits, MGMT 650)
• Marketing Management (3 Credits, MRKT 600)
• Consumer Behavior and Customer Relationship Management (3 Credits, MRKT 602)
• Brand Management and Integrated Marketing Communication (3 Credits, MRKT 603)
• Marketing Research and Analytics (3 Credits, MRKT 604)
• International Marketing Management (3 Credits, MRKT 605)
• Digital and Social Media Marketing (3 Credits, MRKT 606)
• Product and Sales Management (3 Credits, MRKT 608)
• Marketing Strategy and Planning Capstone (3 Credits, MRKT 670)

Elective Courses

• No elective courses listed.