Marketing

The Marketing BS Online program at UMass Dartmouth equips students with a comprehensive understanding of marketing principles and practices. This fully online undergraduate degree requires the completion of 120 credits, focusing on essential skills such as market analysis, strategy development, and consumer behavior. Students will learn to integrate e-commerce and social media into marketing strategies, conduct market research, and lead effective marketing communications. The curriculum includes courses like Business-To-Business Marketing, Product Strategy, and Social Media Marketing, preparing graduates for diverse careers in marketing, sales, and public relations. The program is designed for flexibility, allowing students to balance their studies with work and personal commitments, making it an excellent choice for those seeking a solid foundation in marketing while pursuing their degree online.