Explore the MA in Journalism and Mass Communications - Integrated Media Communications program at University of Nebraska-Lincoln. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The MA in Journalism and Mass Communications - Integrated Media Communications at the University of Nebraska-Lincoln is designed to enhance your skills in the rapidly evolving fields of advertising and public relations. This online master's program requires a total of 36 credit hours, consisting of 4 core courses and 8 elective courses, which can be completed in as little as 6 semesters. The curriculum includes essential topics such as strategic communications, advertising research, branding, and a capstone seminar. Students can tailor their education with electives that cover digital insights, crisis management, and social media theory. The program is flexible, allowing for part-time enrollment, making it suitable for working professionals. With no GRE or GMAT required for admission, this program is accessible and designed to meet the needs of today's media landscape.

Required Courses

• ADPR 830: Strategic Communications: Advertising Issues and Strategies
• ADPR 881: Advertising and Public Relations Research
• ADPR 884: Brands and Branding
• ADPR 930: Integrated Media Communications Capstone Seminar

Elective Courses

• ADPR 834: Digital Insights and Analytics
• ADPR 837: International/Multicultural and Public Relations
• ADPR 838: Global Advertising
• ADPR 850: Public Relations Management and Case Studies
• ADPR 857: Crisis Management in Corporations and Nonprofits
• ADPR 866: Social Media Theory and Practice
• JRGD 901: Ethics and Issues in Mass Communication
• JOMC 862: The Social Media Landscape
• SPMC 875: Sports Promotion and Engagement
• SPMC 876: Planning for Sports Event Production
• SPMC 877: Content Strategy in Sports Promotion
• SPMC 878: Social and Digital Media for Sports Promotion