Bachelor of Science in Business with a Marketing Certificate at University of Phoenix
Bachelor of Science in Business with a Marketing Certificate
Undergraduate degree at University of Phoenix
Program Details
Explore the Bachelor of Science in Business with a Marketing Certificate program at University of Phoenix. This program is offered in USA and provides an excellent learning opportunity in Undergraduate studies.
The Bachelor of Science in Business with a Marketing Certificate from the University of Phoenix equips students with essential skills in marketing and business management. This program consists of 120 credits, including 14 core courses, 12 general education courses, and 14 certificate courses, allowing students to gain a comprehensive understanding of business principles and marketing strategies. Courses are designed to be completed in five-week increments, providing flexibility for busy professionals. Students will learn to analyze consumer behavior, develop marketing strategies, and understand the legal and ethical aspects of business. The program also emphasizes leadership and communication skills, preparing graduates for various roles in the marketing field, such as marketing manager or brand manager. With a focus on practical application, this degree aims to enhance career prospects in a competitive job market.
- University
- University of Phoenix
- University Location
- USA (Online)
- Program Duration
- 4.0 years
- Ranking
- Not available
- Part-time allowed
- Yes
Required Courses
- COM/295T: Business Communications
- BIS/221T: Introduction to Computer Applications and Systems
- MGT/312T: Organizational Behavior for Managers
- BSCOM/100T: Introduction to Communication
- LDR/320T: Inclusive Leadership: Diversity in the Workplace
- ACC/290T: Principles of Accounting I
- ACC/291T: Principles of Accounting II
- MGT/316T: Managing with a Global Mindset
- ETH/321T: Ethical and Legal Topics in Business
- ECO/365T: Principles of Microeconomics
- ECO/372T: Principles of Macroeconomics
- QNT/375T: Business Data Analytics
- FIN/370T: Finance for Business
- MKT/421T: Marketing
- BUS/475: Integrated Business Topics
Elective Courses
- MKT/435: Consumer Behavior
- MKT/353: Product and Brand Management
- MKT/449: Marketing Analytics
- MKT/438: Public Relations
- MKT/498: Integrated Marketing Strategy
- LDR/305T: Foundations of Leadership
- LDR/306T: Organizational Leadership: Building a Performance Culture
- LDR/307: Leadership Strategy and Decision Making
- LDR/308: Communication Strategies for Leaders
- LDR/309: Leading Through Change
- LDR/310: Applied Leadership Capstone
- HRM/300T: Fundamentals of Human Resource Management
- HRM/324T: Total Compensation
- HRM/326T: Employee Development
- GEN/201: Foundations for University Success
- SCI/163T: Elements of Health and Wellness
- PSY/110: Psychology of Learning
- ENG/110: English Composition I
- HUM/115: Critical Thinking in Everyday Life
- ENG/210: English Composition II
- FP/100T: Everyday Economics and Finances
- ENV/100T: Principles of Environmental Science
- MTH/215T: Quantitative Reasoning I
- MTH/216T: Quantitative Reasoning II
- SOC/110: Teamwork, Collaboration, and Conflict Resolution
- HUM/186: Media Influences on American Culture
Online Program
This program can be completed entirely online.