Explore the Master of Digital Marketing program at University of Technology Sydney. This program is offered in AUS and provides an excellent learning opportunity in Masters studies.

The Master of Digital Marketing at the University of Technology Sydney (UTS) is a comprehensive online program designed for marketing professionals eager to excel in the digital landscape. Spanning a minimum of two years, the program consists of 12 subjects, including core topics such as Data-Driven Marketing, Digital Customer Behaviour, and Omnichannel Marketing Strategy. This course emphasizes the development of innovative strategies and data-driven decision-making skills, preparing graduates to lead marketing transformations across various sectors. With a focus on ethical practices and sustainability, students will learn to navigate the complexities of digital marketing while advocating for responsible marketing strategies. The program is delivered entirely online, allowing flexibility for working professionals to balance their studies with full-time employment. Graduates can pursue roles such as Digital Marketing Manager, Chief Marketing Officer, and Digital Project Manager, capitalizing on the growing demand for skilled digital marketers in Australia.

Required Courses

• Data-Driven Marketing
• Digital Customer Behaviour
• Digital Marketing Today
• Omnichannel Marketing Strategy
• Engaging Audiences
• Digital Platforms
• Data Ethics and Regulation
• Emerging Technologies and Marketing
• Governance and Sustainability
• Managing Digital Offerings and Innovation
• Customer Analytics
• Business Project: Digital Marketing

Elective Courses

• No elective courses listed.