Explore the Master of Digital Marketing program at Wake Forest University. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Master of Digital Marketing at Wake Forest University is an online program designed to equip students with essential skills in the rapidly evolving field of digital marketing. Over the course of two years, students will complete a total of 30 credits, including nine core courses and one elective. The curriculum covers a wide range of topics, including strategic digital marketing, consumer analytics, and the ethical implications of digital marketing practices. Students will engage in hands-on projects, including a capstone project that allows them to apply their knowledge to real-world marketing challenges. The program emphasizes the integration of artificial intelligence and data analytics, preparing graduates to lead consumer-centric marketing strategies in various industries. With a focus on leadership and practical experience, this degree positions students for success in a competitive job market, where digital marketing expertise is increasingly in demand.

Required Courses

• Strategic Digital Marketing and AI
• Digital Marketing Research, Journey Mapping, and Consumer Analytics
• Marketing Analytics and Data Visualization
• Digital Design Thinking and the User Experience (UX)
• Branding, Storytelling, and Writing for the Digital World
• Leadership, Ethics, and the Legal Landscape of Digital Marketing
• Digital Marketing Tools and Campaign Analytics: SEM, Display, and Retargeting
• Social Media Marketing: SEO, Content and Influencers
• Capstone in Digital Marketing: Campaign Consulting

Elective Courses

• Project Management Essentials
• Visual Content Creation and Video Development
• Digital Consumer Psychology and Decision Making
• The Customer Journey: Website and E-commerce Marketing