Explore the Digital Marketing Communications program at West Virginia University. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Master of Science in Digital Marketing Communications at West Virginia University is a fully online program designed to equip students with the strategic and practical skills necessary for success in the rapidly evolving digital marketing landscape. The program requires the completion of 10 courses, totaling 30 credit hours, which can be completed in just one year through an accelerated format. Students have the flexibility to spread their courses over a longer period if needed, allowing them to balance their studies with work and personal commitments. The curriculum includes built-in certifications from major platforms like Google and Facebook, enhancing employability. Courses cover essential topics such as audience research, campaign metrics, digital storytelling, and customer engagement strategies. Graduates are well-prepared for various roles in digital marketing, with a strong emphasis on practical application and real-world skills.

Required Courses

• IMC 440 - Introduction to Digital Marketing Communications
• DMC 561 - Audience Research and Segmentation
• DMC 573 - Campaign Metrics and Assessment
• DMC 565 - Customer Engagement Ethics and Strategies
• IMC 534 - Digital Storytelling
• IMC 544 - Digital Marketing Communications Campaigns

Elective Courses

• IMC 546 - Augmented Reality and Virtual Reality in IMC
• IMC 519 - Emerging Media and the Market
• IMC 529 - Mobile Marketing
• IMC 541 - Social Media and Marketing
• IMC 542 - Web Metrics and SEO
• IMC 543 - Digital Video Production
• IMC 551 - Podcast Production and Promotion