Explore the Bachelor of Science in Marketing program at Western Governors University. This program is offered in USA and provides an excellent learning opportunity in Undergraduate studies.

The Bachelor of Science in Marketing at Western Governors University (WGU) is an online program designed to equip students with essential marketing skills for a successful career in various business sectors. This competency-based degree focuses on both traditional and digital marketing strategies, consumer behavior, marketing analytics, and brand management. Students will engage in a curriculum that includes 37 courses, allowing them to learn at their own pace and apply their knowledge through practical projects, including a capstone marketing campaign. The program emphasizes flexibility, enabling students to balance their studies with personal and professional commitments. Graduates are prepared for roles in marketing management, sales, and brand strategy, with an average salary increase of $14,337 reported post-graduation. WGU's innovative approach to education ensures that students can accelerate their learning based on their existing knowledge and skills, making it a valuable option for aspiring marketers.

Required Courses

• Marketing
• Consumer Behavior
• Digital Marketing
• Sales Management
• Marketing Strategy and Analytics
• Marketing Management
• Marketing Applications
• Brand Management
• Content Marketing
• Business Management Tasks
• Quantitative Analysis For Business
• Project Management
• Values-Based Leadership
• Organizational Behavior
• Business Communication
• Functions of Human Resource Management

Elective Courses

• No elective courses listed.