Explore the Master of Science in Digital Marketing program at Western Governors University. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Master of Science in Digital Marketing at Western Governors University (WGU) is designed for marketing professionals seeking to advance their careers in the rapidly evolving digital landscape. This fully online program emphasizes practical skills and knowledge necessary for effective digital marketing strategies. Students will engage in 11 industry-relevant courses, including Digital Marketing Foundations, Social Media Marketing, and Marketing Communications and Storytelling. The curriculum is competency-based, allowing students to progress at their own pace, and includes a capstone project that provides real-world experience by working with an actual client. Graduates will be equipped with essential skills such as data-driven decision-making, creative thinking, and strategic planning, preparing them for leadership roles in marketing. The program also offers opportunities to earn industry certifications, enhancing employability and career prospects.

Required Courses

• Digital Marketing Foundations
• Social Media Marketing
• Marketing in the Digital Era
• Market Research
• Marketing Communications and Storytelling
• Product, Price, and Customer Experience
• Email Marketing
• E-Commerce and Marketing Analytics
• Marketing Experiential Capstone
• Managing Organizations and Leading People
• Frameworks for Strategic Decision-Making

Elective Courses

• No elective courses listed.