Master of Science in Marketing at William & Mary

USD 19,800

William & Mary, USA

Type: Masters Duration: 1.25 years

Explore the Master of Science in Marketing program at William & Mary. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Online Master of Science in Marketing (MSM) at William & Mary is designed for professionals seeking to excel in the rapidly evolving marketing landscape. This 15-month program emphasizes digital marketing strategies, analytics, and innovation, equipping students with the skills necessary to lead in a competitive environment. The curriculum includes 10 courses totaling 33 credits, with a unique Marketing Challenge project that students develop throughout their studies. The program is structured to be completed part-time, allowing flexibility for working professionals. Students will engage in both synchronous and asynchronous learning, ensuring a comprehensive educational experience. Graduates will emerge as adept marketing leaders, ready to tackle complex challenges and drive strategic initiatives in their organizations.

University
William & Mary
University Location
USA (Online)
Program Duration
1.25 years
Ranking
#1026
Part-time allowed
Yes

Required Courses
  • BUAD 5207 Renaissance Marketer
  • BUAD 5217 Analytics for Evaluation and Situation Analysis
  • BUAD 5247 Analytics for Planning and Optimization
  • BUAD 5257 Product Management and New Product Development Strategies
  • BUAD 5267 Market-Driven Innovation Strategy and Management
  • BUAD 5277 Integrated Campaign Marketing
  • BUAD 5287 Digital Content Management
  • BUAD 5237 Residency
  • BUAD 5297 Capstone: Revolutionary Marketing Leadership
Elective Courses
  • No elective courses listed.