Explore the Master of Science in Marketing program at William & Mary. This program is offered in USA and provides an excellent learning opportunity in Masters studies.

The Online Master of Science in Marketing (MSM) at William & Mary is designed for professionals seeking to excel in the rapidly evolving marketing landscape. This 15-month program emphasizes digital marketing strategies, analytics, and innovation, equipping students with the skills necessary to lead in a competitive environment. The curriculum includes 10 courses totaling 33 credits, with a unique Marketing Challenge project that students develop throughout their studies. The program is structured to be completed part-time, allowing flexibility for working professionals. Students will engage in both synchronous and asynchronous learning, ensuring a comprehensive educational experience. Graduates will emerge as adept marketing leaders, ready to tackle complex challenges and drive strategic initiatives in their organizations.

Required Courses

• BUAD 5207 Renaissance Marketer
• BUAD 5217 Analytics for Evaluation and Situation Analysis
• BUAD 5247 Analytics for Planning and Optimization
• BUAD 5257 Product Management and New Product Development Strategies
• BUAD 5267 Market-Driven Innovation Strategy and Management
• BUAD 5277 Integrated Campaign Marketing
• BUAD 5287 Digital Content Management
• BUAD 5237 Residency
• BUAD 5297 Capstone: Revolutionary Marketing Leadership

Elective Courses

• No elective courses listed.